Operator history
A condensed timeline from Tkd Advertising’s 2020 incorporation through the America777 brand launch and the current product roadmap.
Corporate history helps readers understand why certain rails (crypto in 2021, eCOGRA ADR in 2022, BullMQ in 2025) appear in today's cashier. We anchor each milestone to a primary document where possible; where we rely on operator briefings, we label the entry as desk-sourced in the body copy.
2020 Q1
Tkd Advertising N.V. incorporated
Curacao Chamber of Commerce registration #158419. Founding team: Evelyn Park (CEO, ex-Stars Group), Tomas Westin (CTO, ex-NetEnt), Marina Sokolova (CCO, ex-Bet365). Initial seed: $4M from a Cyprus-based gaming family office.
2020 Q2
CGCB sub-licence #8048/JAZ2020-013
Sub-licence issued under Antillephone N.V. (master holder). Initial scope: slots, live casino and table games. Players should cross-check licence and compliance details against the current licence page before relying on historic entries.
2020 Q4
First brand launch (legacy 7Coins)
Tkd Advertising launches its first consumer-facing brand, 7Coins, integrating Pragmatic Play, Play’n GO and NetEnt as launch studios. The brand is later wound down in 2023 to refocus on America777.
2021
Crypto rails go live
Bitcoin, Ethereum and Litecoin added as funding methods. The operator partners with Coinspaid and BitGo for custody and rotating addresses.
2022 Q3
eCOGRA membership
Tkd Advertising joins the eCOGRA ADR scheme — every brand under the operator inherits the ADR pathway, providing a regulated dispute escalation route for players.
2023 Q1
KYC retooled with Sumsub Tier 3
Three-tier KYC framework rolled out: email/phone (Tier 1), ID + selfie (Tier 2), proof of funds (Tier 3 above $10k aggregate withdrawals). Median withdrawal-to-confirm latency drops to 12 minutes for crypto.
2024 Q1
America777 brand launches
America777 rebrand goes live with a refreshed tech stack (Next.js 15 lobby, custom React Native client). Welcome offer redesigned around 8000 USD + 400 free spins. Brand operates under the same Tkd Advertising N.V. sub-licence.
2024 Q3
Live casino expansion
Pragmatic Play Live and Evolution game-show titles (Crazy Time, Funky Time, Sweet Bonanza CandyLand) integrated. Live tables now exceed 90 simultaneous streams across two studio operators.
2025 Q1
america777.casino information hub launches
The official information hub expands player-facing content: payout guides, game reviews, country availability, responsible-gaming resources and casino-info pages tied to the America777 brand.
2025 Q3
BullMQ payout pipeline
Operator migrates the withdrawal pipeline to BullMQ + Redis. Median crypto latency improves to 8 minutes; P90 cut from 31 minutes to 19 minutes.
2026 Q1
Sub-licence renewal
Annual technical re-audit by CGCB completed without findings. RNG, AML and geo-blocking controls re-certified. Sub-licence renewed for 12 months.
2026 Q2
New games slate
Sugar Rush 1000 (Pragmatic), Le Bandit 2 (Hacksaw), Sweet Bonanza CandyLand 2 (Evolution) and Funky Time 2 added to the lobby. Catalogue surpasses 250 indexed titles — see the full games list.
Cross-references: Licence · About us · Security stack.
FAQ
Primary sources: Curaçao Chamber extracts for incorporation, CGCB licence PDFs for sub-licence events, operator press packs for product launches, and america777.casino desk notes for partnership milestones. Conflicting dates defer to regulator filings.
No — it is editorial context. For binding terms, read the operator player T&Cs and the licence page.
We publish corrections on the news channel with a changelog entry; the article `dateModified` field updates the same day.
See /casino-info/security for TLS, RNG labs and AML tooling — the history page focuses on corporate milestones.